You have to hand it to TaylorMade Golf: the golf manufacturer sure knows how to build up the hype for their new products.

After running a series of commercials with the likes of Dustin Johnson launching the new RocketBallz 3-wood over 300 yards, and then kicking off the new RocketBallz and R11S line with a midnight launch, TaylorMade took things even further on Friday, sending staffers Johnson Wagner and Pat Perez to a local Scottsdale golf shop to give away $10,000 in cash for trying out the new line.

Free cash for trying out a new club? Sounds good to me. Golfers were asked to try out the new RocketBallz 3-wood and were paid $10 per yard, up to $100, for every yard they gain with the new club over their current 3-wood.

Needless to say, people showed up for the chance to take home some free cash, and try out one of the most talk-about products in golf. Give TaylorMade credit for thinking up these crazy ideas. While some might question the need to constantly build up products with countless gimmicks, it’s clear from the buzz surrounding the clubs that the gimmicks are definitely working.

There’s something about the West Coast Swing that seems to bring out the best in Spencer Levin. After posting three top-20 finishes last year, Levin went low at the Farmers Insurance Open, blistering the course with a 62 on Thursday before stumbling over the final three days. And just like clockwork, he’s back in contention a week later at the Waste Management Open.

Only this time around he’s hoping for a better ending. Levin fired a 8-under 63 on Friday to grab a five-shot lead over Harrison Frazar at the midway point in Scottsdale. Other notables within shouting distance are Webb Simpson (8-under) and Kyle Stanley (7-under). Play was once again delayed due to frost, forcing tournament officials to, once again, call play on Friday due to darkness. 34 players will have to come out on Saturday morning at 9:30 a.m. ET to finish their rounds.